Whether homeowners, startup entrepreneurs, or corporate investors, most are not architects. That is not to say that they care less about design; it is to say that they perceive and comprehend spaces differently. As architects, our job is not simply to create meaningful designs, but to successfully explain design to clients and help them connect with those designs. Here’s how to better your architecture communication and make your design story resonate with non-architects. 1. Begin with the Problem, Not the Plan Before discussing floor plans and…