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As architects, I?m sure we?ve all wondered ?How to get architectural projects published?? Gaining recognition in today?s competitive world is essential. But how do we get the spotlight amongst many?
While recognition and validation are a part of it, they further help boost your career by increasing visibility and gaining more audience.
Let?s explore some tips for getting architecture projects published.
1. Understand your audience
First and foremost, before you start pitching your projects, it is essential to know your target audience. While content is of utter importance, so is quality and consistency. Understanding and studying the way diverse publications and media platforms work prior to submission of your pitch would help increase your chances of acceptance.
2. Your best work is your best bet
Your strongest asset is your compelling portfolio that showcases your best work. Curating the best is one of the most crucial aspects of architecture media publication strategies. Highlight unique designs and innovative features as a demonstration of your expertise in a pleasing format to present your work.
3. Photos that speak
As for the architecture portfolio for publication, your best work can only be portrayed through skilled and masterfully captured high-res images. It is important to hire experienced and professional photographers to help make this deal come through. Brownie points, if you get to an architectural photographer who primarily understands your project elements. Ensure well-lit and composed spaces that capture the essence of your project and show it as a visual that came to life.
4. Compete to defeat
Participation in architectural competitions or even hosting some gets you ahead and helps you gain exposure. Keep a tab on platforms that host online competitions and give in your best work.
Come what may, you?ve gained experience, exposure, and experimented with a certain ground which could open new doors and is also a stepping stone in recognition and growth.
5. Adhere to appear
A thorough understanding of editorial submission guidelines, deadlines, file formats, and more would help in understanding the deliverables to be published. This is one of the essential steps to follow in a guide to getting your architecture projects featured in leading publications. Review the website or contact the editorial team to gain knowledge on specific instructions like project credits or photographer credits and showcase professionalism while submitting.
6. Networking & connections
Building professional connections is not only crucial to reach leading media and magazine platforms, but also an overall need to strive in the AEC industry. Developing and building brands comes with building relationships through industry events, mixers, conferences, talks, and more.
While professional connections and relationships get you a step ahead, follow-ups get you recognition and visibility.
7. Persuasion & Faith
Introduce your work in a refreshing manner to showcase why you?ll be a good fit for the publication. This is one of the golden strategies to follow and submit architectural work to publications. Create a captivating pitch and cover letter that aligns with the publications? ideologies and vision to capture the interest at first sight. Move on to highlighting unique projects and achievements to further clarify why you?re worthy to be published.
While everyone loves a good pitch and letter, one that beats around the bush isn?t going to get you in. A crisp and concise one that heightens curiosity is one of the best practices for getting your architecture project published.
As we live in our digital era that continues to develop and evolve every minute, it is essential to keep growing with it. Gaining visibility on social media plays a vital role in furthering your career and the company name while also making it a plus point for publishers and editorial media to look at.
Social media is the key to the community these days. Leveraging your Instagram and LinkedIn, and optimising websites, helps you reach a wider audience. Celebrate success and achievements and share them with your network to gain possible interaction with other professionals even apart from the AEC industry.
Consider writing a blog post or press release about your publication, and reach out to local media outlets or industry publications to expand your reach and visibility. This is one of the ways to promote architecture projects in top design media.
9. Let?s go public
How do we feature architecture in magazines?
By putting into action and constantly developing on the points mentioned above, you are most likely to be rewarded with a high reputation and an elevated career platform over design publications/magazines. Through this, you can hold onto confidence and inspire the rest, while also embracing feedback and having room for improvement.
10. Rejection is a part of the celebration
It is a tough competition out there, so your first few rejections are to learn from. Don’t lose out on the race just because of some downs, stay a part of it and you will come through.
Sources
- https://www.re-thinkingthefuture.com/architectural-community/a6317-steps-to-get-your-architecture-projects-published/
- https://archovavisuals.com/your-work-published-in-architecture-magazine/#google_vignette