Tucked inside the curated retail lanes of 32nd Milestone, Gurugram, the Urvashi Kaur Flagship Store stands as a 450 sq. ft. ode to quiet luxury—where space is not just designed, but felt. Conceptualized and brought to life by Navya And A Quarter, the space is an immersive canvas that blurs the lines between art gallery and retail experience.

The design, rooted in the brand’s ethos of conscious fashion, avoids overt decoration. Instead, it leans into craftsmanship, subtle drama, and an elemental material palette. Every surface is deliberate—from plaster-sculpted walls and grid-like floor-to-ceiling metal clothing rails, to the soft drapery that conceals the fitting room with a whisper rather than a wall.

Anchoring the design language are sculptural pedestals finished in stone veneer—movable, modular, and endlessly adaptable. A ceiling installation by The Wicker Story unfurls like a thought in motion, while woven rattan and cast aluminum furniture, along with rugs from Jaipur Rugs and artworks by Morii Design, tie together the store’s narrative of movement, craft, and identity.

What sets this store apart is not just its ability to display garments—but to evoke emotion. With every angle offering a different mood and every texture telling a quiet story, the space mirrors the design philosophy of its creators.

Navya And A Quarter, led by Navya Aggarwal, is a Delhi-based interior design studio known for blending traditional craftsmanship with modern minimalism. Since its founding in 2020, the studio has crafted a distinctive identity through its work in retail, hospitality, residences, and exhibitions. Their projects are marked by a refined use of texture, emotive spatial layouts, and a dedication to creating spaces that are not just seen—but remembered.

In the Urvashi Kaur Flagship Store, the studio doesn’t just design a retail experience—it choreographs a sense of stillness, letting texture, shadow, and detail do all the speaking.