1. Realise Your 'USP' 2. Understand Your Audience: Advertise, But Also Engage 3. Target Audience Outside Architecture 4. Critics, Feedback and Testimonials From 'Design Lead' to Generating Leads
If an Architectural practice is a business, lead generation should be an important concern and an integral part of the business strategy. How do you generate interest…
?Studios? are not run like ?Shops? The Anti-Business Traits: Challenges for Architects in Business??Architect is a ?Starving Artist? ?They?ll Come When They Come?? How to get into the ?Business? of Architecture?
Architects are visionaries. They can create something even out of nothing. They can imagine that which does not exist and make it a…
Reflecting on Roosters Architecture Design: an Art or Science? How much ?Science??? Is the ?Art? Really Important Though?? So, What is Architecture??
?Architecture is Art and Science.?
I can?t recall who said it, but I distinctly remember being told so. Especially because that?s what I was looking for? something to combine my creative flair with…
1. The Pay Comes Really Late. Be Prepared.
2. Architecture is About 10% Creative and 90% Technical.
3. Out of the Textbook, into the Market.
4. Architecture is a Service Business. Learn the Business and the Numbers.
5. Architecture is Not the Solution to All Problems.
But isn?t This All Too Much?
When I…
Project: Hampi Arts Lab
Architects: Sameep Padora and Associates (sP+a)
Principal Architect: Sameep Padora
Area: 35,136 m?
Year of Completion: 2024
Photography: Aagam Mehta, Kartik Rathod, Kunal Sharma, Sameep Padora
Architecture is often considered an artistic endeavour. The degree of ?art? against ?technology? in architecture is a long ongoing debate, although something is for sure:…
The Game of Life: Context
The Dorms: A Coliseum of Lost Souls
The Staircase: A Dance with Disorientation
The Arenas: Where Colors Tell Tales
The Dark Spaces: Echoes of the Underworld
Symbols and Imagery: The Silent Narrators
The Squid Game: The Final Act
A Masterpiece Carved in Space and Symbol
Disclaimer: The following article may…
Understanding Carbon-Absorbing Concrete
Sustainable Construction Materials: A Step Towards Green Infrastructure Solutions
Real-World Application: A Residence That Breathes
?Paving? the way for Eco-Friendly Building Materials
Imagine a world where every building, every sidewalk, and every concrete structure is not just a static feature but a dynamic contributor to the health of our planet. This is…

Like every confused high-schooler, I did not know if I was meant to study architecture. As an introvert, it was almost ironic that I had an aversion to 'blending with the crowd'. But I was also scared about making a mistake. I mean, my graduate course was supposed to "determine my future," which, for a…

As the sun bore down mercilessly, turning the classroom into an oven, the students sat cramped on wooden benches. The students sat so tight that even sunlight couldn?t find space inside the room; it tried to slip in through the cracks, but that wasn?t enough! Half of the kids were already distracted, and the ones…