Designed by Jun Aoki with interiors by Peter Marino, Tiffany’s new flagship in Ginza is its largest store in Asia.

Tiffany & Co. is stepping into a dazzling new era in Asia with the launch of its flagship store in Ginza, Tokyo — officially opening its doors on July 11, 2025. This isn’t just another luxury outlet. It’s Tiffany’s largest store in Asia, and a space that merges architecture, culture, and elegance in a way that feels entirely fresh yet timeless.

A Façade That Dances with Light

Designed by renowned Japanese architect Jun Aoki, the building’s façade looks like it’s floating in motion. It shimmers in soft gradients from Tiffany Blue® to white — a nod to both the fluidity of fabric and the sparkle of diamonds. As you walk by, it seems to ripple like silk caught in the wind, inviting you in without saying a word.

Interiors That Tell a Story

Step inside, and you’ll find interiors by Peter Marino, the New York-based architect known for blending luxury with art. From carefully curated installations to softly lit galleries, every corner of the store has been designed to offer a sensorial experience. It doesn’t just feel like a store — it feels like a cultural space.

And for the first time in Japan, you’ll find the Blue Box Café, where visitors can enjoy a taste of Tiffany’s legacy in a beautifully designed dining space.

A Deeper Connection with Japan

Tiffany & Co. has had a presence in Japan since 1972, and this flagship celebrates that long-standing relationship. It’s more than just a store — it’s a tribute to the country’s influence on Tiffany’s design heritage. Visitors can explore exclusive archival pieces, new collections like Lock by Tiffany and Tiffany HardWear, and of course, the house’s world-famous diamonds.

There’s also a focus on sustainability, craftsmanship, and cultural storytelling — values that continue to shape the future of luxury retail.

Why it Matters

The Tiffany Ginza flagship isn’t just another retail address. It’s a reminder of how design can elevate experience — blending architecture, brand storytelling, and cultural context into something you don’t just walk into, but remember.

Source: https://robbreport.com/style/jewelry/tiffany-amp-co-opens-tokyo-boutique-1236876162/